American rapper Lil Nas X and esports organisation 100 Thieves have collaborated on a shock music video forward of the upcoming League of Legends World Championship group stage.
The video reveals Lil Nas X and members of the organisation’s esports and content material groups of their USA headquarters. Lil Nas X performs two of his songs within the video: Business Child, and That’s What I Need.
The video is part of a collaboration between the two-time Grammy award winner and the American esports organisation. The activation is predicated on 100 Theives’s upcoming marketing campaign within the League of Legends World Championship. 100 Thieves are the present LCS title holders, having received the 2021 Summer time Break up ultimate in opposition to Staff Liquid earlier this yr.
The video options Rachell ‘Valkyrae’ Hofstetter, Jack ‘CouRage’ Dunlop, in addition to 100 Thieves Founder Matthew ‘Nadeshot’ Haag. Additionally seen within the video is JhbTeam, and the 100 Thieves League of Legends squad.
All through the build-up to League of Legends’s World Championship, a mess of organisation’s have created activations and showcased Worlds-related merchandise in movies. Fellow North American organisation additionally not too long ago utilised a Lil Nas X for its upcoming 2021 Worlds marketing campaign.
As well as, Riot Video games has collaborated with American act PVRIS for its official Worlds track. The writer’s premier occasion is about to begin its Group Stage in the present day (October eleventh).
Esports Insider says: Cooperating with one of many hottest artists on the earth is extraordinarily necessary for 100 Thieves, an organisation that secured a primary LCS win earlier this yr. Lil Nas X is certain to convey plenty of consideration to 100 Thieves within the days to come back, and this cooperation may even beef up the recognition of esports normally.