Esports platform and match organiser FACEIT has introduced a multi-year partnership with Ukrainian esports organisation Natus Vincere (NAVI).
The partnership will see each events collaborate to launch a spread of initiatives that embrace various CS:GO leagues managed by the organisation.
The ‘NAVINATION Hub’ subscription service will allow gamers based mostly within the CIS area to compete and win quite a lot of prizes alongside the chance to be observed by NAVI’s expertise scouts. The leagues will likely be utilizing FACEIT’s servers and anti-cheat to make sure a stage enjoying subject is maintained.
Cristian Duca, Senior Partnerships Supervisor at FACEIT, spoke on the partnership in a launch: “Our partnership with NAVI is an ideal instance of how organisations can use FACEIT instruments to create bespoke experiences for his or her communities, improve fan engagement, and discover new methods to scout the following technology of expertise for his or her groups.
“Partnering with and supporting esports organisations is core inside our mission, being esports organisations is a key ingredient for the entire ecosystem and we’re notably proud to enter into an official partnership with NAVI, an internationally famend model with one of the vital spectacular legacies in esports.”
FACEIT turns into the tenth associate of NAVI, alongside the likes of PUMA, vitality drinks model Monster Vitality, and gaming chair producer AndaSeat.
Yevhen Zolotarov, CEO of NAVI, added: “Our partnership with FACEIT is extraordinarily worthwhile on each a industrial and product stage. Due to the platform we’re in a position to unlock new income streams from sponsorship gross sales, and we’ve additionally gained new highly effective devices to scout new expertise for our academy rosters, and to interact with our fanbase in a unique and distinctive approach.”
Esports Insider says: NAVI utilising FACEIT’s platform to interact its fan base alongside utilizing it to scout potential expertise is a really good transfer because the organisation seems in direction of the long run.