OverActive Media‘s Spanish esports model MAD Lions has introduced a partnership with hamburger chain GOIKO.
Because of the deal, the 2 events will collaborate on a variety of content material for the model’s social media channels through the 2021 League of Legends World Championship.
The partnerships marks GOIKO’s entrance into the esports trade and can see the chain sponsoring the model’s LEC and Superliga rosters, alongside its content material creation group.
Pedro Belaunzaran, Director of World Partnerships (EU) at OverActive Media, spoke on the deal in a launch: “Partnering with GOIKO is a sign of the progress we’ve made as a membership. We’re thrilled to have a well known Spanish model as our first accomplice within the QSR class and to have the ability to introduce GOIKO to the esports and leisure trade. GOIKO has a recent, enjoyable model very a lot aligned with our method at MAD Lions.”
GOIKO turns into the tenth accomplice of MAD Lions, becoming a member of the likes of automotive marque SEAT, gaming peripheral producer Razer, and clothes producer Kappa on its roster.