OverActive Media‘s Spanish esports model MAD Lions has introduced a partnership with hamburger chain GOIKO.
Because of the deal, the 2 events will collaborate on a variety of content material for the model’s social media channels through the 2021 League of Legends World Championship.
The partnerships marks GOIKO’s entrance into the esports trade and can see the chain sponsoring the model’s LEC and Superliga rosters, alongside its content material creation staff.
Pedro Belaunzaran, Director of World Partnerships (EU) at OverActive Media, spoke on the deal in a launch: “Partnering with GOIKO is a sign of the progress we’ve made as a membership. We’re thrilled to have a widely known Spanish model as our first accomplice within the QSR class and to have the ability to introduce GOIKO to the esports and leisure trade. GOIKO has a recent, enjoyable model very a lot aligned with our method at MAD Lions.”
GOIKO turns into the tenth accomplice of MAD Lions, becoming a member of the likes of automotive marque SEAT, gaming peripheral producer Razer, and clothes producer Kappa on its roster.
Juan Manuel Sánchez, Chief Advertising and marketing Officer at GOKIO, additionally commented: “We wish 2021 to be the yr GOIKO emerges as a ‘gamer’ model and becoming a member of MAD Lions gives us with the right alternative to stage up. We’ve examined and realized by means of some branded content material items, adopted by a ‘GOIKO-branded’ map in Fortnite and the response was implausible. Aligned in values and philosophy, our partnership with MAD Lions is our largest step but.
“We plan to deliver significant engagement alternatives to followers, amplifying the power round MAD Lions’ competitors on the World Championship, all whereas having enjoyable.”
Esports Insider says: As a restaurant chain primarily based in Spain, becoming a member of forces with MAD Lions to enter the esports trade is definitely a stable start thinking about the model is competing in one of many largest tournaments of the yr.