OverActive Media‘s Spanish esports model MAD Lions has introduced a partnership with hamburger chain GOIKO.
Because of the deal, the 2 events will collaborate on a variety of content material for the model’s social media channels throughout the 2021 League of Legends World Championship.
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The partnerships marks GOIKO’s entrance into the esports trade and can see the chain sponsoring the model’s LEC and Superliga rosters, alongside its content material creation crew.
Pedro Belaunzaran, Director of International Partnerships (EU) at OverActive Media, spoke on the deal in a launch: “Partnering with GOIKO is a sign of the progress we’ve made as a membership. We’re thrilled to have a widely known Spanish model as our first associate within the QSR class and to have the ability to introduce GOIKO to the esports and leisure trade. GOIKO has a recent, enjoyable model very a lot aligned with our strategy at MAD Lions.”
GOIKO turns into the tenth associate of MAD Lions, becoming a member of the likes of automotive marque SEAT, gaming peripheral producer Razer, and clothes producer Kappa on its roster.
Juan Manuel Sánchez, Chief Advertising Officer at GOKIO, additionally commented: “We wish 2021 to be the 12 months GOIKO emerges as a ‘gamer’ model and becoming a member of MAD Lions offers us with the proper alternative to stage up. We’ve examined and discovered by means of some branded content material items, adopted by a ‘GOIKO-branded’ map in Fortnite and the response was unbelievable. Aligned in values and philosophy, our partnership with MAD Lions is our greatest step but.
“We plan to deliver significant engagement alternatives to followers, amplifying the vitality round MAD Lions’ competitors on the World Championship, all whereas having enjoyable.”
Esports Insider says: As a restaurant chain based mostly in Spain, becoming a member of forces with MAD Lions to enter the esports trade is actually a stable get thinking about the model is competing in one of many greatest tournaments of the 12 months.