German esports organisation mousesports has introduced a partnership with German IT firm Shikenso Analytics.
The deal will see the corporate present insights into the organisation’s partnership activations.
Mousesports turns into the most recent organisation to utilise Shikenso’s companies, becoming a member of the likes of OG Esports, FATE Esports, and match organiser BLAST. The corporate’s platform will allow the organisation to ‘consider model partnership activations’ and analyse the efficiency of sure sponsorships on social media channels.
Arwin Fallah, Co-founder and CEO of Shikenso Analytics, spoke on the deal in a launch: “I’ve all the time rooted for mouse and, trying again, all the time dreamt of turning into a part of their workforce. Having determined to take the educational path as a substitute of going professional, I’m thrilled that our paths ultimately come to cross, and we may help the group with our options.”
Shikenso turns into the third associate of the organisation, becoming a member of world sportswear model PUMA and gaming peripherals firm Razer on its roster. In October 2021, mousesports underwent a slight rebrand to MOUZ.
Jan Dominicus, Chief Enterprise Improvement Officer at mousesports, added: “Shikenso embodies the identical values as us and might be offering us with the very best information set for our sponsors and ourselves.”
Esports Insider says: Utilising the companies of analytics corporations to guage the partnership activations of an organisation has change into extra widespread lately. Mousesports becoming a member of forces with Shikenso Analytics will allow it to analyse the efficiency of current companions together with help in making selections surrounding new partnership offers.