Tatiana Tacca, previously of Momentum Worldwide, has introduced the launch of Oni Imaginative and prescient, a brand new consulting and advisory apply designed for manufacturers, businesses, gaming properties and leisure IP’s seeking to interact with quite a lot of sectors.
The consultancy will focus totally on gaming, esports, anime, and dwell streaming sectors.
In response to the discharge, Tacca goals to make use of Oni Imaginative and prescient to assist ‘bridge the hole between nerd and popular culture’. This contains advising on sponsorship approaches, strategic partnerships and advertising and marketing initiatives throughout the gaming area.
Tacca has labored within the gaming area for over 10 years throughout model businesses and sport publishers. Initially of 2021, she left her function as Director of Esports at promoting company Momentum Worldwide to change into an impartial advisor and marketing consultant.
Following her departure, she has labored with purchasers akin to Twitch and Intel. Via Oni Imaginative and prescient, Tacca will work with corporations akin to Funimation, Dr Pepper, eFuse and Lenovo as a ‘material knowledgeable’.
Previous to Momentum Worldwide, Tacca labored as a advertising and marketing lead on quite a lot of licensed cell video games, together with the likes of Marvel, Disney, the NBA, and MLB.
“The esports and gaming area has change into a inventive playground for partnerships, as esports continues to create new alternatives by evolving round new tendencies, adapting to new improvements and integrating cross-cultures,” mentioned Tacca.
“By being a inventive consultancy associate, an ongoing focus will likely be to raise new initiatives to assist develop the business, recognise the whitespaces and change into a supply of inspiration for the broader gaming area. To match the ever-changing panorama, the purpose of Oni Imaginative and prescient can be to supply thought-leadership and experience at a extra accessible degree for a large number of organisations.”
Oni Imaginative and prescient has outlined an inventory of goals that the consultancy desires to realize as a way to preserve the gaming and esports business’s development. With Tacca on the helm, the corporate cited the development of dwell streaming, leveraging anime and creating extra girls in gaming initiatives as a few of Oni Imaginative and prescient’s objectives.
Esports Insider says: As extra manufacturers want to interact with the esports and gaming business, there was a rise within the demand for consultancies within the area. Tacca has an enormous quantity of expertise and already comes with an inventory of excessive profile purchasers, which is already a very good signal for Oni Imaginative and prescient. It’ll be fascinating to see how the consultancy leverages anime and the way gaming manufacturers join with the sector.