Multinational esports organisation Crew Liquid has unveiled a partnership with tyre producer Hercules Tires.
The partnership will see Hercules Tires and Crew Liquid create the Hercules Tires Invitational Sequence, a Rocket League event that includes North American groups.
The Hercules Tires Invitational Sequence will see 16 Rocket League groups from North America compete in a two-part occasion set to begin on October twentieth. G2 Esports, Torrent, XSET, Charlotte Phoenix, and Oxygen Esports are among the many listing of members.
Steve Reed, Crew Liquid Vice President of Gross sales, commented: “We’re revved up and wanting to convey this occasion to life with Hercules, a legacy model recognized for its high quality and reliability.
“They’re a pure match for this collection, the place pace and precision could make an actual distinction in how issues play out.”
The collection might be live-streamed on Crew Liquid’s channel with the winners receiving $12,000 (£8,826) in prize cash. In response to the discharge, Hercules Tyres will even provide sponsored chatbox giveaways and a digital tailgate.
Senior VP of Hercules, Joshua Simpson, defined: “Our partnership with Crew Liquid will additional the progress we’re making to increase our model in genuine and significant methods throughout new platforms.
“It additionally showcases our dedication to have interaction new shoppers – together with a brand new era that take part in gaming as a type of competitors – and to construct relationships via a digitally-focused platform.”
Esports Insider says: A Rocket League event is an efficient factor to sponsor in case you’re a tyre producer, that’s sure. It’s at all times nice to see non-endemic manufacturers join with esports which might be associated and not too long ago the automotive business has absolutely embraced the scene via a wide range of partnerships.