Multinational esports organisation Staff Liquid has unveiled a partnership with tyre producer Hercules Tires.
The partnership will see Hercules Tires and Staff Liquid create the Hercules Tires Invitational Collection, a Rocket League event that includes North American groups.
The Hercules Tires Invitational Collection will see 16 Rocket League groups from North America compete in a two-part occasion set to begin on October twentieth. G2 Esports, Torrent, XSET, Charlotte Phoenix, and Oxygen Esports are among the many listing of members.
Steve Reed, Staff Liquid Vice President of Gross sales, commented: “We’re revved up and desperate to carry this occasion to life with Hercules, a legacy model identified for its high quality and reliability.
“They’re a pure match for this collection, the place pace and precision could make an actual distinction in how issues play out.”
The collection shall be live-streamed on Staff Liquid’s channel with the winners receiving $12,000 (£8,826) in prize cash. In accordance with the discharge, Hercules Tyres will even supply sponsored chatbox giveaways and a digital tailgate.
Senior VP of Hercules, Joshua Simpson, defined: “Our partnership with Staff Liquid will additional the progress we’re making to develop our model in genuine and significant methods throughout new platforms.
“It additionally showcases our dedication to interact new customers – together with a brand new technology that take part in gaming as a type of competitors – and to construct relationships by means of a digitally-focused platform.”
Esports Insider says: A Rocket League event is an efficient factor to sponsor for those who’re a tyre producer, that’s sure. It’s all the time nice to see non-endemic manufacturers join with esports which might be associated and just lately the automotive business has totally embraced the scene by means of quite a lot of partnerships.